I tell stories

and I use digital tools to do it

Write

Articles | Social Media Content | Emails

Design

HTML/CSS | Emails | Publications | Images

Photo/Video

Human Interest | Portraits | Abstract

The Big Idea

Professionally, I find no greater joy than finding creative and efficient ways to communicate an idea to a specific audience.

To put it simply, I like talking to people. I like writing. My work experience built a foundation for those skills, and they will always be the most essential assets a communicator can use. I excel at utilizing that foundation with digital tools. The world is digital, and I will ensure that every aspect of your communication efforts takes advantage of that.

Experience

Have a question about my work history? Ask me!

Specialties

  • Web and social media management
  • HTML/CSS
  • Digital image, video and audio editing
  • SEO
  • Adobe Creative Suite
  • Writing
  • Editing
  • Photography

Honors

  • Rising Star Excellence Award 2017 | Texas Historical Commission
  • Digital Health Awards Fall 2015 | Use of Twitter during the new Parkland move
  • PRSA Dallas Chapter 2014 Pegasus Award | Best website
  • NurseJournal.org 2014 Award | 100 most social media friendly hospitals

Experience

American Bank, N.A.
Austin, TX | October 2018 – Present

Product Manager – Digital & Social Media

  • Acted as point person for overall website and email campaign initiatives
  • Constantly monitored and implemented improvements to increase search engine optimization
  • Worked closely with various departments including Management, Marketing & Compliance for change requests
  • Monitored and managed online presence in various areas including locations and reviews of American Bank in Google, Bing, etc.
  • Coordinated email campaign planning, creation and launches
  • Measured and reported on campaign success including AB testing to recommend optimization
  • Planned and implemented the social business strategy with the goal of increasing brand presence, supporting customers and driving business value through social media
  • Collaborated with multiple teams to coordinate the planning of social business campaigns, ensuring proper integration and alignment with overall strategy
  • Became the voice of American Bank in the social media space, engaging in dialogues and answering questions where appropriate and engaging in conversation with our target market
  • Managed social content calendar including creating, coordinating and implementing all types of content
  • Provided benchmarks and analyzed data provided by social business listening efforts to inform company-wide decision-making and ensure campaign targets are met
Texas Historical Commission
Austin, TX | July 2016 – October 2018

Web Content Coordinator

  • Managed and supported the THC website, 22 state historic site websites and TexasTimeTravel.com
  • Created rich, engaging web content to generate public awareness of Texas history and agency services
  • Wrote, reviewed and edited all web projects, including content creation and editing, image editing and management, and usability testing and enhancements
  • Created and executed a web content strategy for THC websites
  • Established close collaboration with staff in a wide variety of fields and areas to ensure web needs were met
  • Served as project lead and primary liaison to outside web development vendors and work closely with them on redesign and redevelopment projects, as well as, ongoing maintenance of websites
  • Trained staff in use of the Drupal content management system (CMS)
  • Analyzed web traffic using Google Analytics, report traffic trends and maximize benefits using the data
Parkland Health & Hospital System
Dallas, TX | March 2012 – July 2016

Digital Communications Specialist

  • Created and implemented social media and digital strategies while managing content for Parkland’s primary website and its six social media platforms
  • Developed specially-coded digital content for external communications, like the online interactive tour of the new Parkland
  • Ensured digital content is optimized for both desktop and mobile, making online patient testimonials dynamic on either type of device
  • Adapted press releases, internal employee communications and external communications to take advantage of the digital and social media space
  • Solely designed and developed the bi-weekly enewsletter that was sent to all employees and 15,000 Dallas citizens
  • Developed additional HTML emails, from the innovative bilingual A Tu Salud e-newsletter to emails announcing special events
  • Managed the content for the large “jumbotron” screen in the new Parkland, learning a new software suite in the process
  • Trained coworkers in managerial website tasks while creating documents that allow them to “plug in” their custom content to create complex webpages
  • Monitored digital performance using Google Analytics and Facebook insights while creating detailed digital communication plans for large initiatives and assignments
  • Oversaw the annual evaluation of the hospital website’s content to ensure accuracy
  • Produced video and designed graphic materials for social media or for backup for Graphic Designer
  • Handled sensitive political, cultural and legal issues affecting hospital operations
Parkland Health & Hospital System
Dallas, TX | October 2011 – March 2012

Corporate Communications Intern

  • Researched, developed, wrote and edited articles that promoted Parkland’s work, staff and mission to both internal and external audiences

Education

Southern New Hampshire University
Manchester, NH

MA in New Media

Texas A&M University
College Station, TX

BA in Communication

Work

Take a look at what I can do.

Writing


I can edit images, design flyers or code something all day, but I am most fulfilled when I write. From brand journalism stories to social media posts, the pieces below showcase my ability to write for a variety of audiences in a range of styles.

HTML/CSS


I have been using digital tools like HTML, CSS and social media professionally for more than five years, though I have a long history of learning and using these tools to tell stories and promote brands in new ways.

Design


I have a wide range of design proficiencies, from print publications to images meant for jumbotrons.

Photo/Video


A single moment can convey more than paragraphs of text, and I try to capture as many of those moments as I can. A well-produced video can similarly engage an audience. Although my skills in videography are not used as often as others, I am always open to more work in that field.

Contact

I'll reply in no time.

Contact

972.467.7187

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