I tell stories

and I use digital tools to do it

Write

Write
Articles | Social media content | Emails

Design

Design
HTML/CSS | Emails | Publications | Images

Photo/Video

Photo/Video
Human interest | Portraits | Abstract

The Big Idea

Professionally, I find no greater joy than finding creative and efficient ways to communicate an idea to a specific audience.

To put it simply, I like talking to people. I like writing. My work experience built a foundation for those skills, and they will always be the most essential assets a communicator can use. I excel at utilizing that foundation with digital tools. The world is digital, and I will ensure that every aspect of your communication efforts takes advantage of that.

Experience

Have a question about my work history? Ask me!

Specialties

  • Web and social media management
  • HTML/CSS
  • Digital image, video and audio editing
  • SEO
  • Adobe Creative Suite
  • Writing
  • Editing
  • Photography

Honors

  • Rising Star Excellence Award 2017 | Texas Historical Commission
  • Digital Health Awards Fall 2015 | Use of Twitter during the new Parkland move
  • PRSA Dallas Chapter 2014 Pegasus Award | Best website
  • NurseJournal.org 2014 Award | 100 most social media friendly hospitals

Experience

Texas Historical Commission
Austin, TX | July 2016 – Present

Web Content Coordinator

  • Managed and supported the THC website, 22 state historic site websites and TexasTimeTravel.com
  • Created rich, engaging web content to generate public awareness of Texas history and agency services
  • Write, review and edit all web projects, including content creation and editing, image editing and management, and usability testing and enhancements
  • Created and executed a web content strategy for THC websites
  • Established close collaboration with staff in a wide variety of fields and areas to ensure web needs were met
  • Serve as project lead and primary liaison to outside web development vendors and work closely with them on redesign and redevelopment projects, as well as, ongoing maintenance of websites
  • Trained staff in use of the Drupal content management system (CMS)
  • Analyze web traffic using Google Analytic, report traffic trends and maximize benefits using the data
Parkland Health & Hospital System
Dallas, TX | March 2012 – July 2016

Digital Communications Specialist

  • Created and implemented social media and digital strategies while managing content for Parkland’s primary website and its six social media platforms
  • Developed specially-coded digital content for external communications, like the online interactive tour of the new Parkland
  • Ensured digital content is optimized for both desktop and mobile, making online patient testimonials dynamic on either type of device
  • Adapted press releases, internal employee communications and external communications to take advantage of the digital and social media space
  • Solely designed and developed the bi-weekly enewsletter that was sent to all employees and 15,000 Dallas citizens
  • Developed additional HTML emails, from the innovative bilingual A Tu Salud e-newsletter to emails announcing special events
  • Managed the content for the large “jumbotron” screen in the new Parkland, learning a new software suite in the process
  • Trained coworkers in managerial website tasks while creating documents that allow them to “plug in” their custom content to create complex webpages
  • Monitored digital performance using Google Analytics and Facebook insights while creating detailed digital communication plans for large initiatives and assignments
  • Oversaw the annual evaluation of the hospital website’s content to ensure accuracy
  • Produced video and designed graphic materials for social media or for backup for Graphic Designer
  • Handled sensitive political, cultural and legal issues affecting hospital operations
Parkland Health & Hospital System
Dallas, TX | October 2011 – March 2012

Corporate Communications Intern

  • Researched, developed, wrote and edited articles that promoted Parkland’s work, staff and mission to both internal and external audiences

Education

Southern New Hampshire University
Manchester, NH

MA in New Media

Texas A&M University
College Station, TX

BA in Communication

Work

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Accordion?

Writing


I can edit images, design flyers or code something all day, but I am most fulfilled when I write. From brand journalism stories to social media posts, the pieces below showcase my ability to write for a variety of audiences in a range of styles.

Brand Journalism


PSD Mockup

Youth Drinking & Driving

Logo

Finding Safe Holiday Toys

Presentation

One-man “Tool Crib” Keeps Parkland Working

PSD Mockup

Beauty Behind Apocalypse

PSD Mockup

2016 Governor’s Award – Director Speech

PSD Mockup

New Director – Media Advisory

Social Media


PSD Mockup

Facebook

Logo

Twitter

Presentation

Instagram

HTML/CSS


I have been using digital tools like HTML, CSS and social media professionally for more than five years, though I have a long history of learning and using these tools to tell stories and promote brands in new ways.

For Web


PSD Mockup

Online Tour

Logo

Stories from our Patients

Presentation

To Your Health

PSD Mockup

Accordion

PSD Mockup

Interactive Fannin’s Watch

PSD Mockup

Countdown

For Email


PSD Mockup

Parkland News Flash

Logo

To Your Health/A Tu Salud

Presentation

Happy Holidays

PSD Mockup

Chisholm Trail

PSD Mockup

Goliad Massacre

PSD Mockup

San Felipe de Austin

Design


I have a wide range of design proficiencies, from print publications to images meant for jumbotrons.

Digital


PSD Mockup

Online Tour

Logo

Stories from our Patients

Presentation

To Your Health

PSD Mockup

Accordion

PSD Mockup

Interactive Fannin’s Watch

PSD Mockup

Countdown

Print


PSD Mockup

Parkland News Flash

Logo

To Your Health/A Tu Salud

Presentation

Happy Holidays

PSD Mockup

Chisholm Trail

PSD Mockup

Goliad Massacre

PSD Mockup

San Felipe de Austin

Photo/Video


A single moment can convey more than paragraphs of text, and I try to capture as many of those moments as  I can. A well-produced video can similarly engage an audience. Although my skills in videography are not used as often as others, I am always open to more work in that field.

Photo


PSD Mockup

Youth Drinking & Driving

Logo

Finding Safe Holiday Toys

Presentation

One-man “Tool Crib” Keeps Parkland Working

PSD Mockup

Beauty Behind Apocalypse

PSD Mockup

2016 Governor’s Award – Director Speech

PSD Mockup

New Director – Media Advisory

Video


PSD Mockup

Facebook

Logo

Twitter

Presentation

Instagram

Originals

Presentation

Presentation

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Logo

Logo

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CD Cover

CD Cover

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PSD Mockup

PSD Mockup

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Paper Cup

Paper Cup

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T-Shirt

T-Shirt

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Contact

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Contact

972.467.7187

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